Creating the Right First Impression Part 2

Make Yourself Clear

Make sure you are prepared for the specific situation. If you are attending a networking group, make sure you have perfected your one minute presentation and are prepared to speak to prospects on a one-to-one basis and have a ready answer to the inevitable question ‘What do you do’. If meeting a prospect who knows a little more about you and your business, make sure you are clear on what you are offering and how your service works and be prepared to explain this in simple terms without jargon.

What Else Can You Add of Value?

When you are meeting a prospect or attending a networking event you will understandably be focused on what you can get out of the experience. But be prepared to give a little too. It could simply be making an introduction to another of your contacts that could be useful to your prospect or offering a free piece of advice or your expert opinion. Small helpful acts like this will create a great impression and ensure you are memorable to your prospect.

Do What You Say, When You Say You Will

It sounds obvious but make sure you follow up. If you have said you will send through a contact’s details, make sure you do it. If you have arranged to send through more information by the end of the day, make sure you do. Nothing will kill a relationship faster than not following up as and when you say you will.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Creating the Right First Impression Part 1

As the old saying goes, you only get one chance to create a good first impression. When you are running your own business, it’s imperative that within the first few seconds of meeting you or being introduced to your business, you create a great first impression.

In this article we’ll give you some simple tips that will have the prospects that you meet being impressed by you, liking you and, critically, wanting to do business with you.

Looking Good?

Is your blouse ironed or are your shoes in need of a polish? It may sound immaterial but in the eyes of your potential client the care you take over your appearance symbolises the level of care and attention to detail you would take over their work. If you turn up with chipped nail polish and lipstick on your teeth they may wonder if you going to send out their letters with spelling mistakes or send emails to the wrong people. Make time to check your appearance before meeting your prospects.

Oozing Confidence?

Now you’re sure you look the part you can walk into any room with your head held high and confidence intact. Arrive in plenty of time for any appointment as you don’t want to be rushed. Stand up straight and tall and look the other person in the eye when introducing yourself, and don’t forget to shake hands firmly – no-one likes a limp lettuce handshake!

Are You Interested?

As well as having the opportunity to speak about yourself and your business, it is equally important to show interest in your prospect and their business activities. You will create a great first impression if you listen carefully and ask questions. By doing this you will be able to find common points of connection as well as identify areas where you will be able to help them professionally.

Look out for part 2 of this article coming soon.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Turn Your Virtual Assistant Practice Clients into Raving Fans!

We all hear about branding and how important it is to your business. But branding is not just about your web site or logo, it’s also about the associations your clients hold with you and your company name. The more positive that association, the more likely they may be to remain loyal to you when times get hard or competitors start knocking on their (virtual) door!

So how do you know how you are perceived by your clients and prospects and how can you set about improving or building on your brand:

What do your existing clients think of you?
The best place to start is by sending a questionnaire to your existing clients and anyone on your prospect list. It’s a good opportunity to ask for their opinion on what they like about your service and what improvements could be made. You should begin to see some similarities in the responses which will give you an idea of how your brand is perceived.

What Do They Like?
When you have identified the similarities, have a close look at what your clients and prospects love about you and your service. These are the positive aspects or your brand and are what you need to be communicating in all your marketing information.

What Weaknesses Can You See?
Some of these may be related to the industry as a whole, for example it may be that as you work remotely you can’t make the coffee ;o) However, be aware if things crop up that you can do something about. Perhaps you have missed deadlines or you are not up to speed with particular software that your clients use. Think about how you can improve on these for the future.

How Can You ‘Delight the Customer?’
Years ago I used to work for a holiday company who used the line ‘delight the customer’. The idea was that you don’t want the customer just to be satisfied with what you have produced for them. In order to get them singing your praises you really need to ‘delight’ them. So what can you do to delight your clients? Where can you add that little bit of extra value or really show some initiative? If you are seen to be going that extra mile, your clients will love you for it and that’s when they start to become your raving fans and tell everyone how great you are.

Better Than Advertising
As you can see, creating your brand or the ‘image’ for your company isn’t about expensive graphic designers or advertising experts. It’s about identifying what’s great about your business and communicating that in a clear and consistent way. If you can turn your clients into raving fans, they’ll not only stick with you through these turbulent times, they’ll also recommend others to you. Now that’s got to be better than spending a fortune on advertising!

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

 

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Virtual Assistant VIP Day from VA Success Group

Put your foot on the accelerator to success with this fast track to success VIP Intensive Day. We pack in months of worth of coaching, mentoring and learning into a one day intensive strategy session that focuses solely on your business – no-one else but you!

What would it mean to you if you could have a step by step blueprint and plan you can follow to really build your business to the level you know it can be and create your perfect VA business?

That’s exactly what will happen at one of our VIP Intensive Days.

You will leave with a clear plan of what you need to do over the next 12 months so that you can start taking action immediately.

Talk to us to find out more

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Virtual Assistant Business Make-Over Tip 12

Build your newsletter or Ezine subscriber list by offering something for free in exchange for their email address, perhaps an article or report for example.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Virtual Assistant Business Make-Over Tip 11

Build a blog so you can regularly and informally keep in touch with your readers. Post tips, links to related online articles and information.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Virtual Assistant Business Make-Over Tip 9

Syndicate your articles online to article directories to attract new visitors to your web site and Ezine subscriber list.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Virtual Assistant Business Make-Over Tip 8

Write articles useful to your target market then add them to your web site. You can also include them in your ezines. This showcases you as the expert in that particular field.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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How to Get Involved With Social Media – Facebook

Many of us have used Facebook for personal networking for many years. But did you know you can also use if for business? Again it’s a great way to connect with people with similar interests and it’s easy to build relationships by interacting with other people in your network.

You can also create fan pages for your business and post events to advertise particular product launches.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Virtual Assistant Business Make-Over Tip 7

Give your website a revamp. Is all the information up to date? Does it show a good photograph of you? This is your virtual shop window and the first impression most potential clients will see.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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