Website Mistake 3: Nothing to demonstrates your expertise.

Virtual Assistant websites often boast about how proficient they are at solving their clients problems and I’m sure that they do, but where’s the proof?

If you’ve been in business for a while, you’ve got a good idea of the many problems your customers face, so providing relevant content that addresses these problems moves you into “expert” status. If you are an expert prove it by publishing articles, free downloads and resources for your prospects and clients.

Don’t think of it as giving away your expertise for free — think of it as developing a better educated consumer for your services and products. Will you lose customers because they read your information and implemented the solution without hiring you? It’s possible but unlikely because most prospective customers are unable to do it on their own and will need your expert assistance to help them solve their issues.

For more information about how to market your virtual assistant business, take a look at the VA Success Groups Marketing for Virtual Assistants Online Course

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Website Mistake 2: A Lack of a clear call to action on each website page.

Have you ever been to a web site and been completely overwhelmed with all the directions you can go from the home page? There’s navigation buttons left and right and so many options you don’t know where to go next? Then in frustration you click back to the search results and go on to another website. Sound familiar?
Or perhaps you have found a website that had some interesting content or answered some of your questions but you weren’t ready to buy what you were researching just yet. You want to remember the site for future reference but you’re not sure if you’d find it again. You may bookmark it but if it had a newsletter or a free download of some kind you’d sign up just so that you know they’d contact you from time to time and you wouldn’t have to go looking for them next time.

The most effective call to action you can have on your home page and every other page of your website is to offer something for free, whether it’s an eBook, Newsletter, White Paper or Report, but something useful that’s attractive to your target market so that they’ll be eager give you their name and email address to receive your offer.

Many times the call to action is to telephone or email the business for a free consultation. That call to action is effective to some degree, especially if someone is shopping for an immediate solution to their problem. Overall, however, people want more time to make a deci¬sion about doing business with you. They want to determine your credibility and make a decision about whether or not they trust you before deciding to have a personal conversation with you. Expecting someone to call you upon first meeting you (viewing your web site) is not very realistic.

However, if they’ve seen enough on your site to want to know a little more, there’s a greater likeli¬hood they will part with a tiny bit of personal info (first name and email address) to get a better sense of who you are while staying anonymous…and without making a commitment. Once you have their contact information, they then become a prospective client, and you can market to them as you would to any other prospect in your business.

For more information about how to market your virtual assistant business, take a look at the VA Success Groups Marketing for Virtual Assistants Online Course.

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How to Avoid Fatal Virtual Assistant Website Mistakes

As part of running the UK Association of Virtual Assistants I spend a lot of time researching online and checking other virtual assistant’s website. Occasionally I see an outstanding website, but what I usually see is a whole range of similar sites, each one fairly indistinguishable from anther.

When a potential client is shopping around online to find a virtual assistant they want to work with, the last thing you want is for that person to be bored in their search from continually reading the same thing over and over again and leafing through the same old format as virtual assistant’s ‘borrow’ from each others websites! If you want to get more clients from your web site, what follows in this series are 10 common mistakes to avoid:

Mistake 1: The business appears as a nameless, faceless corporate entity.
People do business with people, not websites. This is particularly true when working virtually as your potential client may never meet you in person but will always benefit from ‘putting a face to a name’. Before doing business with you a prospect will want know, like, respect, and trust you in order to let you lose within their business.

I become very frustrated when I can’t find any information on the virtual assistant behind a company name, and it often leaves me wondering what they have to hide. Are they actually a full time VA or are they hiding behind a website so their employer won’t find them? I realise many VA firms employ this strategy to appear bigger than they actually are, but don’t you prefer being able to pick up the phone or drop an email to someone you can identify within a company, rather than trying to penetrate a faceless corporate facade. Guess what, so do your prospects.
Put a photograph and a bio about yourself on the website and if you still want to maintain the illusion of size, put yourself as the Founder or Managing Director of the company and use ‘we’ instead of ‘I’ in your text.

For more information about how to market your virtual assistant business, take a look at the VA Success Groups Marketing for Virtual Assistants Online Course

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Online Book Keeping With Kashflow – Accounts Made Easy!

As a virtual assistant, we deal with many different customers, using varying systems and programs to complete all sorts of tasks. If you offer book keeping services you will have come across everything from basic spreadsheets, to complex systems such as Sage, we’ve seen it all. My personal favourite has become KashFlow. It’s incredibly simple and designed specifically for small businesses.

KashFlow is an online system which has several overriding benefits, firstly your accounts are held online so you can access them from any computer with a browser (after entering your secure login details). This means several things; if your computer should crash you haven’t lost everything, you can give live access to your client and you can give access to your clients accountant to compile their required information. As there is one live copy of the accounts, the changes are available instantly to everyone given access so you don’t have multiple out of date copies everywhere.

Secondly, as you pay a monthly subscription for KashFlow, rather than a large upfront software cost, it is easier to budget as a small monthly fee. Critically within this fee the software upgrades are included. Anyone who has purchased accountancy software in the past will know that purchasing upgrades is necessary when you have several people updating your accounts at different locations. Generally the software is not backwardly compatible so as soon as one person upgrades, you all have to and upgrades can be very costly.

What is more, you get to try before you buy. You don’t even have to give a credit card number that you might later forget to cancel should you decide to use an alternative program.

Try it today completely free here

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Successful Small Businesses Keep a Close Eye on Cash Flow

Business advisors will tell you that one of the main reasons small businesses fail is cash flow. That is either they are not financed correctly in the first place, with sufficient funds to see them through the start-up phase, or that slow paying, or worse non-paying customers are destroying the financial health of the business.

When running a solo or small business there are two main reasons given as to why collecting payments from your clients can become an issue. Firstly it may be that you are so busy doing whatever it is that you do in order to make money, that you simply lose track of who has paid and which payments are late. Secondly, particularly if you are a solo business, there can be a level of embarrassment when the only person that can call the customer asking for the invoice to be paid, is the same person who provided the service.

Whatever the reason, it is imperative that you manage your cash flow effectively or you will soon be out of business. You should have a cash flow forecast that is made up of expected receipts and disbursements for the following 3 months (as a minimum) with some room for the unexpected factored in. With this information to hand you can easily see any potential difficult spots.

Once you have put together your cash flow forecast, it’s a good idea to take a close look at the expenses part of the forecast. Look for where you can cut some costs or find alternative suppliers, and think about what items are ‘nice to have’ but not essential to your business.

With the expenses under control you must make sure that the receipt part of the equation is taken care of with an effective collection system. Whichever system you use for issuing your customer invoices, set up a system for following up late payments. Get into the habit of issuing statements and following up by email, telephone or letter depending what is appropriate for you and your business.

For a selection of templates you can use within your virtual assistant business, take a look at the Finance Templates Pack provided by the VA Success Group here!

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The Secret to Virtual Assistant Success is in the Numbers

So here we are, fast approaching another year end. It’s around now that I run a bit of a review of how we?ve done over the past year. What has worked and what hasn’t, what’s up and what’s down.

So if you haven’t done it yet, why not spend a couple of hours reviewing how you have done, and decide what changes you want to make in the coming 12 months?

Being a Virtual Assistant, just like any other business, is a numbers game. How many contacts you have made over the last year? Of these, how many have you turned in to prospects? And, how many clients you have secured as a result? ?You should also know the average value of your clients and their average lifetime value. These figures can tell you some really interesting things.

For example, if you know that over the previous 12 months you made:

  • 300 contacts, of whom
  • 100 became prospects (by showing a real interest in what you offer), which resulted in
  • 15 new clients, each of whom spent an average
  • £15,000 per year, and stayed with you for an average duration of
  • two years

You will know that your clients have an average lifetime value of  £30,000. And, to generate each client, you need to make 20 new contacts (15 clients from an original 300 contacts: 300/15). Suddenly, the prospect of attending a few networking events over the next couple of months to find 20 new contacts does not seem such a drag, as you know that, on average, you will make  £30,000 for your efforts.

What you can also do is add up what you have spent on marketing, networking and other business-generating tools during the year. This will show the return on investment these have made. If you spent  £2,000 on marketing your business and generated 15 new clients (with an average lifetime spend of  £30,000), you know that that  £2,000 has resulted in £450,000 worth of sales. That’s a return of  £225 for every pound spent? Excellent! You can break that down further if you have monitored where these contacts learned of you. You can then identify exactly which marketing, networking and advertising methods have given the greatest returns.

When it comes to planning for the next year, armed with this information, you can invest more in your most effective marketing methods, and less on the less effective. So, if you spent  £1,000 on a networking group, which achieved one client, but only  £50 advertising in an online Virtual Assistant directory, which resulted in three new clients, it does not take a genius to work out that spending more on advertising in the directory might be a better idea than renewing the membership of the networking group.

Also, take a long hard look at your ‘sales funnel’ – the process that people go through from being contacts to becoming clients. What are your conversion rates from contact to prospect and from prospect to client? Where are you losing people? If you find that you have lots of contacts but few prospects, are your contacts fully aware of what you do? Are you tailoring your offering to appeal directly to these people? If you have lots of prospects, but they are not turning into clients, are you following up properly? Do you need to set up a better relationship-building system to develop their confidence in you? As you identify these gaps and plug them, you will need to spend less on generating contacts, as more of your existing ones will become clients? Happy days!

If you would like some 1 to 1 help from Justine with moving your business forwards, take a look at the mentoring calls available here.

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Virtual Assistant Business Make-Over Tip 10

Write regular press releases and send them to publications aimed at your target market. Even if your particular story is not run, you will be seen as the expert in your field and may be approached later.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Online Course Bundle – Fantastic 3 for 2 Offer

If you’re on this mailing list you’ve probably already experienced the tremendous value of our products. But now we are giving you the opportunity to get your hands on all three Online Courses, that’s:

Start Your Virtual Assistant Business

Marketing for Virtual Assistants

and Networking for Virtual Assistants

…all for the price of just two

You’ll learn absolutely everything you need to know to start, run and expand your virtual assistant business, all from the comfort of your own home.

Get your 3 courses for the price of 2 here

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Do You Need Nagging?

You know how it is, you’ve been flat out meeting deadline after deadline for your clients and you’ve been turning away lots of new prospects as you simply can’t take on any more. You really want to expand but what’s the best way forward? Get an office and some staff? Work with associates?

Or worse, you’ve been banging away with the same old marketing activities and getting the same old results, i.e. no new clients, and you simply haven’t got around to writing that press release you were going to send to your target markets leading magazine.

It’s so easy to get lost in the day to day running of your virtual assistant business that sometimes it takes someone else to stop you in your tracks and point you back in the right direction. Some would call it nagging, some call it setting goals and being made accountable for achieving them, some would even call it sound business advice being freely given, targets being set with deadlines, and your progress monitored to make sure YOU get what YOU want from YOUR business.

At the VA Success Group we call it Mentoring.

Whether you need nagging, coaching, cajoling, mentoring or downright bullying we can help. But more than just ‘coaching’, as we’re also real live virtual assistants ourselves, we can also mentor you as to the best routes to take to overcome the hurdles achieve your goals. You not only get a ‘buddy’ to help you set your goals and targets and make you accountable, you also get sound, quality business advice.

Does that sound interesting?

Check out what’s available here>>>

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Virtual Assistant Training – Why Every Start Up Should Invest In Their Education Part 2

When making the transition from employee to business owner you suddenly realise how much there is to learn and the number of additional skills you need to adopt in order to become successful. The quicker you can learn all this information and the faster you put it into practice, the more likely you are to succeed. With a huge number of new businesses failing in their first year, quality information is critical to ensuring you get everything right first time.

At the very least you will need guidance about how to start your virtual assistant business. About all the basics of getting everything set up correctly, your systems and processes, registering yourself as a business or self-employed, and what that means.

At that point, when you are all set up and ready to go, you will realise that clients do not actually come knocking at your ‘virtual’ door. You need to let the world know what you are doing and why they need it. This is where marketing and networking come in. All these are skills that can be learned so make sure you dedicate some time to educating yourself. Your determination and your level of knowledge will be the deciding factors in your success.

For more information about virtual assistant training click here

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