Tips to Build Your Newsletter Subscriber List Tip 9

Offer email only discounts and tell visitors to your site that you do so. If they are interested in your services, they’ll sign up in the hope of getting a discount.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 8

Include a Forward to a Friend link in your newsletters so that your readers can forward an article to a friend that may find it interesting. For this reason, also include a link to your sign up page in each emailed newsletter.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 7

Consider a popup window which appears when a visitor leaves your web site. Ask for their email address so you can keep in touch – make sure it links to information telling them about your privacy policy, how to opt out and how often you will contact them.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 6

It’s simple but very effective, include an opt-in form on every page of your web site. It’s also worth checking your web statistics to see where people leave your web site. Check the last page they view before they leave and make sure there is a note asking them to sign up for your newsletter at the bottom of this page.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 5

Run a joint venture with a complimentary business. Choose a business that provides services to a similar target market, for example small businesses. Include a link in your newsletter for readers to opt into the other businesses list, in exchange for their running an opt-in for your newsletter on theirs.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 4

Join your local Chamber of Commerce and email the member list (if it’s opt-in) about your services with a link to sign up to your newsletter. Again, don’t just add everyone to your newsletter list but introduce yourself by email and ask if they would like to subscribe.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 3

Send an opt-in email to everyone in your address book asking them to sign up for your newsletter. Make sure you don’t just include everyone in your contacts list in your newsletter list, ask their permission first.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 2

Include a newsletter sign up link in the signature of all your outgoing emails. You can include this in a PS at the bottom of your email after your name and before your contact details.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Affordable Web Sites for Virtual Assistants

It’s a bit of a given these days that in order to be taken seriously in the business world, you need to have a web site. When hearing about a company or service for the first time, how many of us head off to the “www.” to find out more? We all know that when work “virtually” in particular, we need to have an online presence, a web site. After all, we don’t have a shop front or an office building to impress our potential clients so our web site is our “shop window”, our opportunity to display our expertise and professionalism. Or is it?

It’s amazing how many virtual assistants don’t have a web site. There can be many reasons, or should I say excuses, including ‘a web site’s too expensive’, ‘I want to see if I get any interest before I spend a lot of money on a web site’, ’it’s too hard to get someone to update it’, ‘I don’t know anyone who can build me one’, ‘my brother/cousin/friend said they’d make me one, but they haven’t done it yet’, the list of reasons why a web site could be missing from your marketing armoury is as endless as it is senseless. It’s also absurd when getting your web site up and running is as easy and inexpensive as this.

You need to have a web site to run a ‘virtual’ business; it’s as simple as that. And now it’s as simple as it is cost effective. Web sites from the UKAVA cost from just £245 for everything you need. We even and include a years free hosting and an advert in the UKAVA Directory. Now there’s really no excuses for not getting your web site underway today!

Find all the information about virtual assistant web sites here

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Writing Effective Copy for your Virtual Assistant Website

Initially writing the text copy for your website seems quite simple. You just tell them who you are, what you do and how to contact you, right? Err, no actually.

Many business websites drone on and on about when they started, what their “mission statement” is, what technology they use, blah, blah, blah. I hate to be the one to tell you this, but nobody cares. All that prospects and customers care about is “What’s in it for me”.

So the very first thing you need to do is put yourself in the shoes of your potential customer. What problem do they have that they are looking for a solution to by searching around the internet? If they have arrived at your website as part of their search they will look for confirmation that they have come to the right place. What solutions are you providing that solves their problem?

If you were the customer, what questions would you want answers to before parting with your cash? Make sure you answer those questions in your copy.

If you are selling an intangible or unknown service such as administration and business support services, how have you displayed your credibility? Have you shown testimonials or feedback from previous customers, or can you show case studies where you have made a real tangible difference to a former client?

If you are selling information, how have you established to them that you are the expert that they should listen to? Do you have any samples of the type of information you provide such as free downloads of tips?

How easy is it to contact you? Is there a telephone number for enquires? Have you got a proper mail address on your website or just a PO Box? Do you have a guarantee that will allow them to purchase a product or service without reservation?

Lastly, give them a compelling reason to buy from you now. Or if your product or service has a longer sales cycle, get them on your list by offering something in exchange for their name and email address.

If you need help with marketing your business take a look at the Marketing for Virtual Assistants online course from the VA Success Group. You’ll learn what works, and more importantly what activities you shouldn’t waste your time and money on! Find out more here >>>

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