15 Tips to Build Your Newsletter Subscriber List

We all need to fill our marketing funnel with the contact details of potential clients and referrers of our business services. The following series gives you some ideas about how to collect contact details, and in particular email addresses, so that you can begin to build relationships with your prospects.

Tip 1

Put an offer on the back of your business card to get people to sign up for your newsletter. For example, “Visit www.mywebsite.com/freereport to download 20 Top Tips for Outsourcing to a Virtual Assistant”. When they land on your page, ask for their email address in order to receive the free report.

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Top Ezine Housekeeping Rules – Send Useful Information

Pc_Cartelle_003One of marketing’s basic rules is to know your target market well. Know their interests and things about which they like to be kept informed. If you come across information that you feel would be useful to your target audience, add it to your ezine (crediting the author or source, of course). The more useful the information you provide, the more likely your readers are to stay subscribed.

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Top Ezine Housekeeping Rules – Get The Balance Right

Pc_Cartelle_003It can be very tempting to fill each of your ezines with information about your latest service or product, and, indeed, your readers will be expecting to hear a certain amount of that. But, do not forget also to include some free tips or an advice spot. Giving a measured amount of free information marks you as an expert in your field, and a generous one at that.

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Top Ezine Housekeeping Rules – Send Messages At Reasonable Intervals

Pc_Cartelle_003Do not use your ezine in the same way as you would Twitter or a blog. Your subscribers have given you permission to send them information, but, if you abuse it, they will soon be sorry they did. The result will be that they will leave your list just as quickly as they subscribed to it. Send updates once or twice a month and leave it at that.

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Top Ezine Housekeeping Rules – Use A Proper Email Delivery System

Pc_Cartelle_003When you first start sending out email newsletters, it is very tempting to send them using your normal email delivery service, such as Outlook. After all, it is free and already there on your desktop. However, internet service providers frown upon mass mailing, and you will find very quickly that your email address will be blacklisted and you may be banned from sending any email. There are many legitimate ezine delivery services available whose costs are minimal; use one to manage your mailing list.

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Top Ezine Housekeeping Rules – A ‘Double Opt-in’ System

Pc_Cartelle_003If you use a proper ezine delivery service such as Constant Contact, Aweber or Vertical Response, your subscribers will go through what is known as a ‘double opt-in’. This means that, after submitting their email address through your website form or other link asking them to sign up for your newsletter, they will receive an email asking them to confirm their subscription by clicking on a link within it. This is key, as it stops third parties from adding subscribers without their knowledge.

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Top Ezine Housekeeping Rules

Pc_Cartelle_003The following series will look at some housekeeping rules, which will ensure that you follow the strict etiquette of email marketing, while presenting yourself and your business in a professional and ethical way.

Make sure your subscribers actually subscribed

There is nothing more annoying than being inundated with unsolicited sales emails. We all hate it. If you are boosting your subscriber list by adding email addresses from business cards you have picked up, trawling the yellow pages or your local Chamber of Commerce’s mailing list, your messages risk not only going straight to the junk mail folder, but also alienating people with whom you might have established good working relationships. Make sure the owner of the email address has requested that you send them information, or, at the very least, has agreed to receive it.

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Tips to Build Your Newsletter Subscriber List Tip 15

Newsletter. Blue hot key on computer keyboardInclude a link to your newsletter sign up page on your Facebook profile and from time to time include it in your status. The day that you have sent out your latest issue is a great time to do this.

 

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Tips to Build Your Newsletter Subscriber List Tip 14

Newsletter. Blue hot key on computer keyboardWhen you’ve added previous newsletters to your web site, add the page address to your Facebook status. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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Tips to Build Your Newsletter Subscriber List Tip 13

Newsletter. Blue hot key on computer keyboardWhen you’ve added previous newsletters to your web site, Tweet the link to the article page. Make sure there is a link to ‘sign up for more articles like these’ at the bottom of the article page.

For lots of advice and free tips, check out the FREEBIES page at the VA Success Group

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