|
In The News… Back to Archive
As A Virtual Assistant, What Are You Really Selling?
Many small businesses, Virtual Assistants included, think they're in the business of selling their products or supplying their services. Successful businesses, those that thrive in more trying times, are those that realise they exist to solve their clients problems. Have your clients had a rough time recently and are contemplating how to drive up profits or save money by reducing costs? In difficult times these problems don't go away – they increase. So for a keen problem-solving business (like yours!) there's plenty to be getting on with.
Treat creativity as an asset
To really add value to our clients we must understand and unlock our creativity. In affluent times, creativity and innovation are often seen as soft skills, nice to have, but not really taken very seriously. In more troubled changing times, your creativity can become your biggest asset.
Have a Brainstorming Session
Next time you are having an update with your clients, ask what they consider to be their greatest problem right now. Then both of you get a piece of paper, turn that problem into a question and write it at the top, e.g. 'How can I increase sales?' or 'How can I improve cash flow?' etc. Then between you brainstorm and write down at least 10 answers to that question. Write down everything you can think of and don’t stop until you have at least 10 each. Include everything that comes up, no matter how whacky, you never know where these sideways ideas might lead when you discuss them in more depth.
Investigate the good and the bad
When you have at least 20 ideas, go through the list with your client and discuss each one. Talk about how realistic they are and which ones merit further investigation. Then pick the top 3 favourite ideas to explore, and get to work. Now you’ve not only generated more work for your business, you’ve become an indispensable problem solver for your client and a real business asset.
In The Spotlight
What Documents, Systems and Processes Do You Need In Your Virtual Assistant Business?
When you set up your Virtual Assistant business, there’s can be an overwhelming amount of paperwork, systems and processes to put in place.
You’ll need an Information Pack, a Prospective Client Questionnaire and a new client Welcome Pack. Then there are Contracts, Terms and Conditions, Proposals and Checklists to ensure you are well protected and have everything you need from you new clients.
If you have not already invested wisely in these documents, visit the VA Success Group and consider purchasing one of the practical and considered Document Packs.
Get yours now at: http://vasuccessgroup.co.uk/virtual-assistant-document-templates/
About the author
Justine Curtis is the director of her own successful virtual assistant business My Virtual Assistant http://www.my-va.com which is currently being expanded through a team of Licensees in the UK and founder of The UK Association of Virtual Assistants (UKAVA) which offers free resources and information to its subscribers – sign up at http://www.ukava.co.uk. Justine is the author of Setting Yourself Up As A Virtual Assistant and is delighted to be able to pass on the benefits of her vast experience of the VA role to aspiring and progressive virtual PAs as a cofounder of the VA Success Group. If you are thinking about starting a virtual assistant business, visit http://vasuccessgroup.co.uk
|
