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In the News… Back to Archive
Internet Marketing – Inbound Links, What They Are and Why and How to get some Quality Ones!
Anyone who has a little inside information on how the Internet search engines work will tell you that the most effective way to get your web site picked up and listed high within the search engines listings, and particularly in Google, is to have lots of high quality inbound links.
So what is an ‘inbound link’ and what makes one high quality?
An inbound link is simply a link from someone else’s web site to yours. But the key is what makes that link high quality? Now I could bore you for hours with the intricacies of how a search engine spider reads and interprets the detailed visible and background information contained on a web page then decides – in its robot wisdom – the theme of what the page is about. The key is it will then leave that page by following one of the links it includes. That could be a link to your web site. If it has decided that the page it has just visited is all about the Virtual Assistant industry and then it ends up following a link to your web site and it sees that your web site is about the same subject, it will deem that your site is an important resource in this area as the first web site has effectively ‘voted’ for yours by linking to it and therefore list it higher in the results it returns for associated searches. Have I lost you yet?
The crux of it is this, the more links you can get to your web site from web sites within the same field so much the better. Now this article could be seen as self-serving because an obvious connection here is the UKAVA web site. Become an Enhanced member and your web site will be linked to from our Directory, thus making your web site look ‘important’ to Google and the like. (More information about how to be listed in our Directory can be found here:
http://www.ukava.co.uk/html/join_the_uk_association_of_vir.html )
But think a little further on; who are your target clients and what industries are they in? How could you get them to link from their web site to your web site? Answers on a postcard!
Seriously, we will cover this neat little trick next month so stay tuned.
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