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In the News… Back to Archive
Internet Marketing – Making Your Web site Work Harder!
We all know that in order to work virtually, we need to have an online presence, a web site. But did you realise that without the right information in place, in the correct format, the search engines (Google and the like) may never find your web pages or display them in their results? It therefore follows that your potential clients, when searching online for services exactly like yours, may never, ever find you. Scary stuff.
Search engine marketing is a complex science but Enable UK has been putting its customers web sites on the road to success for years. The have a series of downloadable guides if you fancy having a go yourself, or if you’d prefer to have your web site professionally ‘looked at’, they are offering UKAVA members a heavily discounted rate on their Web Site Audits. A full web site audit report includes:
- Site design, structure and content analysis - overall improvements to enhance and upgrade design, structure and content.
- Page by page suggestions - detailed itemised changes to improve your web sites visibility and customer conversion rate.
- Current search engine position report - find out where your site is listed in the search engines.
- Inbound link analysis - which web sites are linking to yours.
For more information about the Web Site Audit and how you can claim your specially discounted offer, click the link below:
http://www.enable-uk.co.uk/html/auditukava.html
In the Spotlight…
Networking – Using Your Web Site
Last month we had a look at networking online. This month we are taking a closer look at your biggest online networking tool, your web site.
Most of us know that in order to attract new business through our web site, it has to be professional, attractive and present all the information our potential clients need, or do we? Many of us I’m sure are
A web site is your tool for presenting your business. You network online and offline, you hand out cards with your web site address on, you include your web site address in all your offline marketing information, advertisements, flyers, leaflets, headed paper etc. You do, don’t you?
The logical first step for any potential client is to check out your web site before picking up the phone to you to make an enquiry. In many cases this can be as far as the enquiry goes. Until you meet your potential clients in person, your web site is the only representation of your business they see, so if its looking a little bit out of date, is missing some vital information (pricing, customer testimonials?) or has (gasp) spelling or grammatical errors, what impression does that give about you and the quality of your work?
A full Web Site Audit from Enable UK is certainly a really good start at getting your web site into shape, and once you are happy that its giving a great impression of you and your business, don’t forget to include it everywhere: The ‘signature’ at the bottom of your emails – all of them, all of your printed materials, a sign for the window of your car, sign up for Smart Stamp from Royal mail and add your web site address and strap line to your postage label, everywhere and anywhere you can think of.
For more ideas and guidance, why not download the series of Internet Marketing Guides from Enable UK?
For more information, visit:
http://www.enable-uk.co.uk/html/diy_internet_marketing_guides.html
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